There s a profound power in sneakers that puma platform has developed mightily over the years. Back in the day, an eccentric pair of kicks made you the talk of homeroom class. Somewhere down the line, they became a means of financial growth, and we all know how big the re-selling aspect of the industry has been. There is no geographical territory left uncovered by sneaker culture,?and thusly the potential for shoes as a delivery medium for an even greater message is fairly limitless, but very rarely do we ever see a releasebe used for that purpose.

In November 2015, Chase Peso, co-founder of RISE, unveiled  New York Is For Lovers , a heartfelt capsule of footwear, apparel, and accessories inspired by his father s battle with HIV/AIDS, the disease that took the world by storm in the 1980s that continues to puma shoes for men affect individuals, families, and communities today. While the global public appears to be aware about the disease, HIV/AIDS is still a tough subject to discuss for some, and footwear brands have actually shied away from the opportunity to tell Chase s story. Puma, however, found the mission puma suede classic to be admirable and joined forces with RISE for #NYIFL.

After a successful global launch on World AIDS Day on December 1st and a special release event in downtown New York City, RISE and Puma raised $15,000 towards HIV/AIDS research. The signature red/black Blaze Of Glory reached store shelves of the world s most respected retailers and through shoes, Chase managed to share his story across the hemispheres. This Saturday, RISE will present the second installment of #NYIFL with  The Lost Ones  a 500-pair exclusive that you can only get puma football boots through RISE. We had the opportunity to talk to Chase about his project, so read more below and get a worldwide exclusive look at  The Lost Ones below.

A couple of months back Long Island-based sneaker boutique RISE teamed up with Puma for a very special  New York Is For Lovers themed Puma Blaze of Glory . The sneaker utilized a premium red leather upper and told the story of co-founder of RISE, Chase Peso, coming to terms with his own father s battle with HIV/AIDS. Together, RISE and Puma raised $15,000 towards HIV/AIDS research with the first release and now they re back with a Part 2 of their collaboration.

After a successful launch overseas at the pop-up shop in Japan, Ronnie Fieg aims to bring the Puma  Tokyo Sakura Project back to the home base later this week. Arriving at KITH locations in NYC and Brooklyn as well as KithNYC.com this Saturday, March 28th is theFieg s latest collaboration with Puma, which presents the ubiquitous R698 and an all new silo called the puma slides RF698, a mid-top varietal of the running silhouette. Both pairs are anchored bythe rich burgundy pigskin suede, with contrasting white and dark navy representing the beginning and end of the sakura season.

A collaboration eighteen months in the making, Puma teamed up Ronnie Fieg for a truly distinct design like no other for the legendary Disc Blaze. Fieg and the Puma crew went beyond colors swatches and materials and altered the shoe s original construction, opting for a standard toe-box instead of the asymmetrical construction on the original and adding a strip of leather foxing to the upper quarter panel.